碩士 / 嘉南藥理大學 / 觀光事業管理系 / 103 / According to this investigation, including shop information and tourism industry information, this study helps us to discuss integration of business tourism marketing platform in Mudan Township and use SWOT analysis to discuss prospective marketing strategy. That is in order to do how to promote platform progression notability and marketing competition strategy.
We can get some conclusions from SWOT strategy analysis in this study: First, SO strategy: develop local products and use platform to advertise local limited products and their own products. This strategy creates new business opportunity. Second, WO strategy: cooperate with Mudan Township Office and ask them to provide assistants to coach and inspire more local hotel proprietors legally together. Third, ST strategy: platform content has to insist to use tourism industry itself preponderance to develop their local unique culture and industry, don’t let external industry assimilate Mudan Township. Fourth, WT strategy: cooperate with local proprietors and demonstrate entity products in festival and season activities to promote trust of consumers. Advertising products discount or transportation and accommodation expenses scheme not only can stimulate tourists to purchase but also can elevate platform notability.
According to this study consequence, we can give two suggestions. First, add electronic bulletin function and provide local traveling information regularly to start new way in platform. Second, add shop discount promotion system to provide discount tickets or activity discount information to let people who are from all over the world to use platform services. Hope that we can provide the information about the shops and tourism industry of Mudan Township to the later researchers and related proprietors to refer.
| Identifer | oai:union.ndltd.org:TW/103CNUP0517001 |
| Date | January 2014 |
| Creators | Po-Fan Hsieh, 謝博帆 |
| Contributors | Yih-Feng Chang, 張翊峰 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 109 |
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