碩士 / 輔仁大學 / 資訊管理學系碩士在職專班 / 103 / In today’s globalized and competitive market, companies need to react to market quicker and strengthen their competitive advantages to adapt to changes in environment, technology evolution and ever-changing customer needs. Continuous break-through and innovation in information technology and information products becoming more multi-functional are both causes of the shortening of product life-cycle. For the companies selling Portable Navigation Device (PND) and related products, the trend of embedding GPS chips in smart phones is threatening the PND market share.
In such kind of situation especially for highly replaceable PND SKUs, the biggest challenge will be how to differentiate PND from smart phones and integrating the company resource, increase of R&D ability, cost evaluation and forming strategic alliance with other brands.
This thesis uses the models of SWOT and six forces to analyze the industry and an individual case firm’s strategies by employing a case study approach. First, the study lists all of the analyzed and discussed advantages and disadvantages for the case company and try to come out a matrix analysis based on the following factors: social-economic development of industry, business strategy of main competitors, vertical supply chain core competence, customer needs and complementary products.
Then, the study assesses the current business strategy on selling PND of “M” company from industry and suggestions were made after summary analysis of its performance and execution of business strategy. Suggestions were: product research innovation improvement and integration with peripheral products to enhance PND product competiveness to add new value.
Conclusion of this thesis based on the above analyses is that PND products may still succeed and grow if companies adapt to global environment change, especially align with the global information communication and technology trend in the future.
| Identifer | oai:union.ndltd.org:TW/103FJU01396024 |
| Date | January 2015 |
| Creators | Chen, Tsung-Chieh, 陳宗傑 |
| Contributors | Yang, Ming-Hsien, 楊銘賢 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 85 |
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