碩士 / 義守大學 / 土木與生態工程學系 / 103 / Rapid growth of the global economy has led to overuse of petrochemical raw materials so as to worsen the Global warming problem. Therefore, the ideas of environmental protection as well as energy saving and carbon reduction have increased rapidly all over the world. Energy conservation has become a major issue around the world. Ranked developed nations, Taiwan also takes environmental protection as well as energy saving and carbon reduction as the main policy directions. Of all the factor, the transport sector which affects air quality dramatically is also a major review of the project.
"Highway-oriented" transport policy is mainly used by Taiwan government at early stage; therefore, most funding was invested into highway construction. Such policy encourages people to use private transport system with relatively low transport efficiency; brings about the popularity of private transport ; generates traffic-related issues; and leads to energy waste and environmental degradation. In order to solve above problems, Taiwan government begins to implement "transit -oriented" policy to improve transport efficiency. Numbers of Actions were taken to improve the internal system and its management which include construction of high-speed rail and mass rapid transit, reform of train and bus systems, strengthening feeder bus, and introduction of public bicycle (City Bike) and electric motor vehicles with low-carbon emission of facilities. Moreover, focus has also placed on creation of external environment. Systems tended to create a more friendly environment for pedestrian, parking, riding, and waiting. It also combined with community landscape design and promoted the surrounding commercial activity in an attempt to guide more people to use public transport systems. In addition, to strengthen the awareness of traveler perception of public transport system is also an important issue that affects Travelers’ mode selection. Among all the perception factor, enhancing the environmental protection concept of transit systems benefits the largest riding volume increase.
The perception change for transit systems is a kind of psychological level change. It can be reached by multi-faceted promotion to enhance the perception. In this study, the newly widely popular online stickers, which involve less lost in compare with the other improvement methods, are applied to increase people’s perception for public transit systems. As a result, transit’s riding volume can be increased and private transport tends to be restrained so as to create a better CP value. Three groups of online stickers including facial expressions, scenic attractions, energy saving are then created. A questionnaire containing the online sticker is applied to evaluate the change of riding willingness and its influence on the perception of the environmental protection concept before and after the stickers delivered.
In this study, the Likert’s five point ruler is implemented to invest the perception levels for the following six items, traffic congestion, energy saving, carbon emission reduction, air pollution, green energy, noise levels. Analysis have found that the total percentage for “very strong” and “strong” perception levels increase significantly in all six items before and after the using of online stickers. Among them, there are 14% increase in reducing traffic congestion perception, 17% increase in fuel saving perception, 22% increase in carbon reduction perception, 20% increase in air-polution reduction perception, 22% increase in green energy perception, and 20% increase in noise level reduction perception. This survey proves that using on-line stickers have considerable effect on increasing people’s green energy perception for public transit systems. Besides, comparing to passenger car users, 8% more transit users thought that energy saving and green energy conception is important. This also concludes that enhancing the public conception of energy saving and green energy will increase the use of public transit.
The research shows that online stickers appear significantly affecting all six environmental items including the degree of congestion , energy saving, carbon emission reduction, air pollution, green energy, and noise levels, which promote the perception from ordinary level to intensity level of representing sense importance. The survey also proves that people using online stickers can increase their green energy perception of public transport systems.
The cost of public transport online stickers is far less than a variety of current riding volume promotion program. Properly using public transport online stickers can not only increase traffic effectively also create higher CP value than all other existing programs, thereby improving the public perception of public transport awareness and strengthening environmental protection perception. Transportation related authorities should value the positive effect of public transport online stickers and make good use of it.
| Identifer | oai:union.ndltd.org:TW/103ISU05731001 |
| Date | January 2015 |
| Creators | Sheng-Chin Chou, 周聖晉 |
| Contributors | Mao-Chang Shih, 史茂樟 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 108 |
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