碩士 / 康寧大學 / 資訊傳播研究所 / 103 / Since February 2009, the Executive Yuan will be the cultural and creative industries as one of the governments of the six emerging industries, traditional industries will have to transition to the cultural and creative industries to seek new opportunities for industry. This study focused on the transformation of traditional industries marketing strategies of cultural and creative industries to the Milkfish Palace for the object of study, through field research, literature review and interviews with museum operators, according to Morrison 8P marketing strategies to design a questionnaire for the Interviewer questionnaire. Analysis methods are descriptive statistics, t test and ANOVA analysis; and significant project for the Scheffe method further post hoc analysis, the findings and recommendations also increased 8P project be stated. Provide information about the results of this study can help the industry to identify projects and project objectives tourists 8P attention of most visitors, in order to achieve a successful transition and sustainable development objectives.
| Identifer | oai:union.ndltd.org:TW/103LU000676003 |
| Date | January 2014 |
| Creators | Mei-Chin Cheng, 鄭美琴 |
| Contributors | Ping-Feng Chao, Cheng-Ming Yang, 趙品灃, 楊振銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 106 |
Page generated in 0.0176 seconds