碩士 / 銘傳大學 / 國際企業學系碩士班 / 103 / The thesis used conjoint analysis with SPSS and Excel to obtain the utility function. The process of this study is divided into three steps. First of all, the thesis used questionnaires to collect initial dimensions of city travel navigation support tools. Second, through the results of the second-odder questionnaires with sorting attributes’ importance, selecting the preference of final properties and the collections of the best attributes. Finally, use the benefit segmentation and conjoint analysis to collect the relations of properties to the same segment of consumers, counting on the difference of the characteristic of the segment, to develop the positioning of city and the marketing strategy to the city manager.
The empirical results show the most important city travel navigations supporting tools of attributes which are WIFI, assistance tools when traveling, location of tourist information center, information service at travel center, travel pass, online service, transportation rental.
As a result, this study takes properties collections of the best city travel navigation support tools as comprehensive consideration.
| Identifer | oai:union.ndltd.org:TW/103MCU05321002 |
| Date | January 2015 |
| Creators | Tsung-Hsien Yang, 楊宗憲 |
| Contributors | Hsiu-Li, Chen, 陳綉里 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 98 |
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