碩士 / 國立暨南國際大學 / 管理學院經營管理碩士學位學程碩士在職專班 / 103 / Manufacturers in Taiwan have moving their factories oversea to reduce overall cost, which suffers local forwarders with declining volume of cargo. This research discusses strategies used by mid-sized forwarders for dealing with international competition and environmental changing.
Firstly three types of cargo forwarder have been defined by their degree of service integration. Then Porter's five forces were used to analysis their competitiveness, which suggests cargo forwarders transform to integrated service providers.
This research proposed three strategies for such transformation. They are virtual integration with corporations in the same industry, alliances of cross-industry, and customized table-to-table services to win over high-margin customers.
| Identifer | oai:union.ndltd.org:TW/103NCNU1457014 |
| Date | January 2015 |
| Creators | Ching Yu Huang, 黃靜瑜 |
| Contributors | Shiuh-Sheng Yu, 俞旭昇 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 103 |
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