碩士 / 國立交通大學 / 運輸與物流管理學系 / 103 / There are some gaps for condition and level of service among TRA trains, but no different pricing in attributes such as the rate of travel speed and comfort level. This study was about Taiwan Railway transportation services and explored the willingness to pay of Taiwan Railway passengers for transport services with contingent valuation method and hedonic price method.
The multiple regression of contingent valuation method showed that family monthly incomes , trip length , travel speed and comfort level are important variables which affect passengers’ willingness to pay for TRA services.
The contingent valuation method established a hypothetical market and described various assumptions market conditions by questionnaire, so that the questionnaire respondents could feel the hypothetical scenario of the market changes and estimate the value by themselves. The questionnaire assumed the changes of TRA service, such as reducing travel time, non-assigned ticket and business class ticket.
The hedonic price method first collected each train travel informations from Taipei to Hualien, sorting out the rate of travel speed, the weekly number of vehicles and categories of each train. Besides transportation service attributes, this method investigated fares to establish an empirical model of TRA transportation services and used the regression to analyze the relationships between attributes and fare.
Based on the contingent valuation method, we can learn that the rate of travel speed and passengers’ willing to pay the price is positive. With the higher travel speed, passengers usually willing to pay higher prices for transportation services of TRA. So as comfort level, the higher comfort level of trip, passengers are more
willing to pay higher prices. Because business and commute trips frequently happen, passengers spend larger proportion of income on transportation, passengers have lower willingness to pay for transportation service attributes.
Because there are too many policies concerns for the sample of TRA and the shortfall of high-level vehicles, some low-level trains thus change their characteristics to satisfied the needs of advanced vehicles. Each train car can’t completely be in line with the characteristics of the genres, so there are some non-applicability in hedonic price method for this study.
| Identifer | oai:union.ndltd.org:TW/103NCTU5423012 |
| Date | January 2015 |
| Creators | Yang, Kai-Lun, 楊鎧綸 |
| Contributors | Tai-Sheng Huang, Mu-Chen Chen, 黃臺生, 陳穆臻 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 107 |
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