碩士 / 國立高雄海洋科技大學 / 航運管理研究所 / 103 / It may become the important factor that tourists choose the tourist sites after the tourist destinations exposed via the general public media or social media coverage. For example, it caused stream of people towards Hengchun, Kenting and other tourist attractions traveling after the film Cape No. 7 exposed via media coverage. The purpose of this research is to establish the Belief-Desire-Intention Model with “uses and gratifications theory” and to analyze the influence on after tourists contacting the information about tourist attraction of Kaohsiung Port exposed via the media to the intent that tourists take sightseeing boat to travel Kaohsiung Port. The findings can be used as a reference formulating marketing programs of Kaohsiung Port sightseeing boat industry.
The findings shows that the media exposes the content of travel information about port attractions cannot directly generate a direct and significant effect on the travel intent of tourists. However, the media exposes the content of travel information about port attractions will increase the intent of tourists on taking sightseeing boat to travel the port through tourists are satisfied with the content of information about tourist attractions and increasing the desire. In the difference analysis of information satisfaction of Kaohsiung Port tourist attractions, it finds that tourists aged 35-54 have higher information satisfaction of tourist attractions compared to tourists under the age of 18; 2-3 travel numbers of tourists have higher information satisfaction of tourist attractions compared to 4-7 travel numbers of tourists. In the difference analysis of Kaohsiung Port travel intent, it finds that tourists aged 35-54 have higher travel intent compared to tourists under the age of 18; the expense of port travel of tourists spend between $1200~$1500 have higher travel intent compared to the expense of port travel of tourists spend under $800. The operator can make good use of media tools when implement the marketing in the future and use the social group or the general public media exposure to create the tourism image of Kaohsiung Port, to make tourists be satisfied with information about attractions and to increase the travel desire of tourists through ride coupon or diversified port travel route and it will enhance the intent of tourists on taking sightseeing boat to travel Kaohsiung Port
| Identifer | oai:union.ndltd.org:TW/103NKIM0301023 |
| Date | January 2015 |
| Creators | Jung-Hua Tsai, 蔡榮華 |
| Contributors | Lee Jie-Min, 李家銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 62 |
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