碩士 / 國立高雄海洋科技大學 / 漁業生產與管理研究所 / 103 / This study aims to examine consumers’s different attributes and their consumption characteristics influlencing on perceived value, satisfaction, trust and loyalty in the business-to- customer (B2C) context. Also, the relationship among the variables includeing perceived value satisfaction trust influencing on loyalty are investigated. A survey was carried out to investigate army and school consumers of Ziguan Fishermen Association,for data collection through judgmental sampling. A total of 350 effective questionnaires were obtained. A number of ststistic methods includes descriptive statistics, confirmatory factory analysis, reliability, validity, t-test, one-way ANOVA and regression analysis were used to analyze the data.The results are as follows.
（1）Consumers’s different attributes and their consumption characteristics significantly influence on perceived value, satisfaction, trust and loyalty;
（2）Perceived value has significantly positive influence on satisfaction;
（3）Perceived value has significantly positive influence on trust;
（4）Satisfaction has significantly positive influence on trust;
（5）Trust has significantly positive influence on loyalty.
| Identifer | oai:union.ndltd.org:TW/103NKIM0451012 |
| Date | January 2015 |
| Creators | CHANG CHIA-YI, 張嘉益 |
| Contributors | Lin Kun-Lung, 林坤龍 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 116 |
Page generated in 0.0013 seconds