碩士 / 國立高雄海洋科技大學 / 漁業生產與管理研究所 / 103 / This study aims to examine the influence of relationship among service quality, perceived value on customer satisfaction in the business-to-customer (B2C) context. A questionnaire survey was carried out to investigate customers over 20 years-old who had experience in purchasing at Ziguan Fishermen Association Display-Sale Center. Data
were collected by convenience sampling, a total of 369 effective questionnaires were obtained. Statistical software (SPSS 12.0) is used to conduct the analysis including descriptive statistic, factor analysis, reliability, validity, t-test, one-way ANOVA, and regression. The results indicated that service quality has significantly positive influence on
customer satisfaction; service quality has significantly positive influence on perceived value; perceived value has significantly positive influence on customer satisfaction. Meanwhile perceived value is not the mediator between service quality and customer satisfaction.
| Identifer | oai:union.ndltd.org:TW/103NKIM0451013 |
| Date | January 2015 |
| Creators | Yin-Jhen Lin, 林吟蓁 |
| Contributors | Kun-Lung Lin, 林坤龍 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 131 |
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