碩士 / 國立高雄第一科技大學 / 行銷與流通管理研究所 / 103 / As the electronic device’s popularity grows and consuming habit changes, brick-and-mortar stores have been replaced by on-line stores. At present, it is only restaurants that cannot be set on-line. Only by consumer’s visit in person can the facilities, atmosphere, service and fresh food be experienced. However, the food is closely related to people’s daily lives. Consumers are more willing to enjoy delicacies even in economy recession, which thus has led to the prosperity of the restaurant industry and keen competition among food suppliers. For the reasons above, this study aims to, based on personal marketing experience in frozen food industry, discuss the influence of the service contact and relational quality in frozen seafood industry over the commercial friendships in southern Taiwan’s restaurant industry. By interviewing with two purchasing representatives of big-scale restaurants and questionnaires collected from thirty suppliers for southern Taiwan’s restaurants, this study is made through the methods of qualitative and quantitative research.
It is proven that, with multiple contact services: capability, profession and communication and relational quality: honesty, satisfaction and promise, frozen seafood industry service suppliers found high recognition from their client commercial friendships and interpersonal relationships, and that they are positive correlation. On the basis of the clients’ high recognition and the establishment of commercial friendships, the enterprises’ profits and clients’ lifelong value are elevated.
| Identifer | oai:union.ndltd.org:TW/103NKIT5691045 |
| Date | January 2015 |
| Creators | Ｙuh-Ling Hong, 洪玉玲 |
| Contributors | Fu-Yung Kuan, 關復勇 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 85 |
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