碩士 / 國立高雄師範大學 / 視覺設計學系 / 103 / The layers of application on creative thinking are extensive. Creative thinking emphasizes on the thinking behavior of individual and problem solving. It is not easy to execute and get one’s creativity done well, not to mention getting the best results. However, everything has its own way to be achieved, as long as it’s based on suitable thinking methods and principles. By this, one can increase the production of ideas and find out the proper ones applied in advertisement.
By applying mind-mapping method to creative thinking, this research concluded appropriate steps on advertising creative procedure that matches the characteristics among all age groups. First, develop concepts by using mind-mapping method. Then, search for creativity via market segmentation, target market, and product positioning. Finally, apply above process on environmental issue posters with five themes of global warming, forest conservation, animal protection, nuclear energy issue, and water resource. Hope the audience can understand these creating techniques well and apply it in diverse fields through the results of this research. Moreover, realize the importance of environmental issue and improve the current situation with practice and make the homeland better.
| Identifer | oai:union.ndltd.org:TW/103NKNU5634010 |
| Date | January 2015 |
| Creators | Chiu, Yu-Hsuan, 邱昱瑄 |
| Contributors | Hung, Ming-Hong, Liao, Kun-Hong, 洪明宏, 廖坤鴻 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 114 |
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