碩士 / 國立澎湖科技大學 / 觀光休閒事業管理研究在職專班 / 103 / Abstract
In Penghu, there are rich marine, geological, topographical special landscape and other natural resources. The way to use the resources of effectively to develop, have to base on the principle of ecological protection and the tourism development of the environment. The unique natural resources have repackaged and become a brand-new story; therefore it is one of the tourism marketing strategies. The topography and the tidal changes between Kuibishan and Red island, wonders constitute a world legend at Beiliao in Penghu. This landscape's imagery is just similar with the biblical story of Moses parted red sea in two. It has a great international reputation, packed this great resource with tour experience to become a tourism trip. It did receive attract tourists to enjoy the trip effect.
In order to understand the behavior of visitors for the experience and the maneuvering of this trip, this study aimed to investigate the visitors' Beiliao Kuibishan: Moses parted in two" destination image, attractiveness, experience value, willingness to revisit the relationship. And purposive sampling method, carried out questionnaires in June to December in 2014, a total of 503 valid questionnaires were obtained from a structural equation model (SEM) analysis showed that tourists purpose "Beiliao Kuibishan: Moses parted the sea in two" to have a positive impact on the attractiveness of imagery; Images for destination experience value, Revisit Intention no positive effect; attractiveness has a positive impact on the value of experience; no positive impact on the attractiveness revisit will; the value of experience has a positive impact on the willingness to revisit. Finally, the results presented findings, conclusions and recommendations for the management of government departments and tourism practitioners unit management, marketing strategy and run the operation by reference.
[Keyword]: destination image, attractiveness, experience value, Revisit Intention
| Identifer | oai:union.ndltd.org:TW/103NPHT1742015 |
| Date | January 2015 |
| Creators | Shun-Hsu Chen, 陳順序 |
| Contributors | Ming-Ju Lee, 李明儒 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 139 |
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