碩士 / 國立屏東科技大學 / 農企業管理系所 / 103 / Sakura shrimps are precious fishery resources in very few countries worldwide, and they have become one of the important fishery industries in Taiwan. The data from Donggang auction market showed that the average price per case of sakura shrimps has increased from 450 NTD in 1992 to around 5,000 NTD in 2014, and they brought 4.78 billion NTD of total revenues to fishermen. Given that the sakura shrimp producaiton and marketing group in Donggang used the inherent advantages for fishery development and integrated a self-management mode co-founded by the industry, the government, and the academia, it may be a demonstrative model for other fishery production and marketing groups in Taiwan. The main purpose of study, therefore, is to apply the AHP to investigate the key success factors of the sakura shrimp producaiton and marketing group in Donggang. The sustaintial objectives of this study includes the followings: 1. understanding the current operation of the Donggang sakura shrimp production and marketing group; 2. establishing the facets of key success factors of the Donggang sakura shrimp production and marketing group; 3 analyzing the weight and sequence of key success factors of the Donggang sakura shrimp production and marketing group; 4. providing suggestions for the policy making of the managers of the Donggang sakura shrimp production and marketing group as well as the agricultural authorities.
The results showed 36 key success factors of the Donggang sakura shrimp production and marketing groups were specified and could be divided into three facets and 9 criteria. Among these 36 key success factors, the most important Top 10 factors were high coherence of group members, group convention identified by group members, equitable obligation and interests distribution, effective ban enforcement and sanctions against violations, sustainable development of marine resources, compliance with the fishing ban period, clear organizational structure and work division, a sound and transparent accounting system, communication skills of the group leader, and establishment of brand to maintain a good image.
| Identifer | oai:union.ndltd.org:TW/103NPUS5688008 |
| Date | January 2015 |
| Creators | Yu,Yan-Bin, 余彥彬 |
| Contributors | Chang,Wen-I, 張文宜 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 128 |
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