碩士 / 國立臺灣體育運動大學 / 運動管理學系碩士班 / 103 / The main purpose of this study is to explore the motivation and satisfaction of the marathon participants in the“2014 Tainan City International Dragon Boat Festival”. To understand the differences in motivation and satisfaction among different groups of participants and the relationship between watching experiences and watching motivationamong participants,350 question naires were distributed during the competition period and 328 valid questionnaires were collected,account for 97.31 percentage of all questionnaires. Descriptive statistics, independent samples T-test , single factor variance analysis and canonical correlation were the nconducted. Conclusions were made as followings.The Tainan City International Dragon Boat Festival of participants : participants were mostly male, aged 31 to 40,with bachelor degrees, working in the public sector. The average monthly income was between NT$ 30,001 ~ 50,000, Most of them came from nearby city, Second, the different demographics of participants involved in differences in motivation: gender, age, number of attempts, significant differences were level. Third, the different demographics of participants involved in differences in satisfaction: Age were significant differences in the surface of each structure. Occupation and Race times in the surface structure of human resources and facilities, venues significant difference level.
| Identifer | oai:union.ndltd.org:TW/103NTCP5571001 |
| Creators | Chou,Chun-Tang, 周峻寬 |
| Contributors | Wang,Ching-Tang, 王慶堂 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 83 |
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