碩士 / 國立臺灣師範大學 / 高階經理人企業管理碩士在職專班(EMBA) / 103 / In recent years, the penetration rate of smart handheld devices and mobile internet growing rapidly, plus the wide popularity of various social community platform, which convergence as the conceptual term SoLoMo, the combination of three technology categories: social, local and mobile, as a result of the popularity of smart handheld devices that integrate geo-location technology &; social community, various innovative services pop up based on this concept.
Waze, founded in Israel 2008, providing community based traffics &; navigation services, which is an App that runs on the idea of crowdsourcing map creation, updates, and traffic status. By collecting user’s location and speed, and user can proactively report accidents or traffic issues. The data is centralized in the server which used to give optimize routes, making driving experiences better for everyone involved. Its service widely popular in US, South America, Europe and south-east Asia, however, its unknown and low number of users in Taiwan. “What’s the main factor affecting Taiwan consumer’s adoption of innovative SoLoMo concept navigation App?”
In this research, using Technology Acceptance Model(TAM) &; Diffusion of Innovations as theory base to define the interview subjects, by proceed the in-depth interview with domain expert and focus group to general users, the purpose of this research is to find out the main factors that affecting the consumer’s adoption of innovative SoLoMo concept navigation App. Lastly, according to research result to give the future promoting recommendations.
| Identifer | oai:union.ndltd.org:TW/103NTNU5457014 |
| Date | January 2015 |
| Creators | Kuo, Cheng-Shun, 郭政勳 |
| Contributors | Wang, Shih-Ju, 王仕茹 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 73 |
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