碩士 / 國立臺灣海洋大學 / 海洋環境資訊系 / 103 / This study mainly explores tourist’s motivation, attention before trip and trip satisfaction for their visiting Shen’ao Fishing Harbor. A questionnaire and a random sampling method to investigate are considered. Date analysis methods include descriptive statistics analysis, reliability analysis, factor analysis, T-test, single-factor variable analysis, correlation analysis and IPA analysis. The results are as follows：Shen’ao Fishing Harbor is known because ofunique natural topography and abundant marine resources. Tourists interviewed women are slightly more than men,ages are mainly more than 40 years old, mostly married, education is college or higher, engaged in service industry, the average monthly income of about NT$ 40,000.Tourists are mainly from northern Taiwan, most of them first visiting Shen’ao Fishing Harbor, transportation is by personal car, acccmpany with relatives and friends mostly, the staying time is about 1-2 hours.The highest travel motivation is “close to nature” and the lowest one is “seaside fishing”. The first pre-trip attention that tourists have is “close to nature” and the last one is “public transportation system is convenient”. The first satisfaction is “Special terrain landscape” and the last one is “toilet convenience”.A clear positive correlation among tourist’s motivation, attention before trip, and experience satisfaction for their visiting Shen’ao Fishing Harbor.Tourists for Shen'ao Fishing Harbor special terrain landscape and coastal scenery are the most attention and most satisfied.The biggest advantage for this attraction should continue to do maintenance. Visitors most dissatisfication but very concentrated part is the cleanness of the coastal environment of the harbor, it should be improued firstly.
| Identifer | oai:union.ndltd.org:TW/103NTOU5276020 |
| Date | January 2015 |
| Creators | Lin, Chih-Ying, 林志螢 |
| Contributors | Kuo, Nan-Jung, 郭南榮 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 82 |
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