碩士 / 國立臺灣海洋大學 / 海洋環境資訊系 / 103 / The purpose of this research was to investigate the tourists’ motivation for travel, pre-trip expectation, visit satisfaction, brand loyalty, and willingness to revisit National Museum of Marine Science and Technology (NMMST).Convenience sampling method was utilized and 376 valid questionnaires collected. When categorized by gender, the majority were female; by age groups, the majority were aged 31-40; by marital status, the majority were married; by degree of education, the majority were college educated; by vocations, the majority were in industry, and commerce and service; by monthly income, the majority earned NT$ 40,001-60,000 monthly; by region, the majority lived in the middle region of Taiwan (Taitung, Changhua, Nantou, Yunlin).A high percentage of the questionnaire participants selected television as the preferred medium for sending tourists information; the major participants were friends and colleagues; most visitors came by car; visitors took three hours or less to travel to the destination mostly; and 36.43% of participants stated that it was their second time visiting NMMST. Before entering NMMST, participants mainly looked for several items: under recreational services was recreational park; under sales and catering services was reasonable ticket prices; under environment was content on display; under tour guides was service attitude; under transportation facilities were the walkways and their maintenance. After experiencing NMMST, participants were most satisfied with the museum’s recreational services which were followed by transportation facilities.
| Identifer | oai:union.ndltd.org:TW/103NTOU5276022 |
| Date | January 2015 |
| Creators | Lin, Ching-Yao, 林慶堯 |
| Contributors | Kuo, Nan-Jung, 郭南榮 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 71 |
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