碩士 / 國立臺灣海洋大學 / 航運管理學系 / 103 / The ship management company (SMC) is an innovation to shift the ship management responsibility from shipowners to another one who does not have any equity of the ship. Now, SMC becomes more mature in Europe and America and also evolves the center of SMC. In order to stimulate the shipping companies to develop SMC in Taiwan, this article will be concentrating on the analysis of influence factors of maritime marketing on SMC. By applying SAVE framework and using the method of Fuzzy Analytic hierarchy process (Fuzzy AHP) to find out the influence factors and Decision Making Trial and Evaluation Laboratory (DEMATEL) to find out the correlation between the influence factors. The resule are showed as following:
1. Concerning the overall evalution criteria, “Enhance the vessel safety” is valued the most. and the following are “Provide suitable service routes” and “Establish maritime knowledge database”.
2. To analyse the relevance of the maritime marketing criteria, concerning the overall criteria, “Skill and knowledge of operating personnel” exerts the greatest effect on the overall influential degree, followed by “The service range” and “The Reputation in the industry”. More specifically, the main influential factor is “Skill and knowledge of operating personnel” and “The service range”. On the other hands, “The Reputation in the industry” ranks first as the most influence factor and the other are “Sustainable shipping service” and “Responsiveness to unforeseen events”.
The research results could assist SMC on resources allocation and enhance the company operation efficiency.
| Identifer | oai:union.ndltd.org:TW/103NTOU5301053 |
| Date | January 2015 |
| Creators | Wang, Sih-Chun, 王思淳 |
| Contributors | Chung, Cheng-Chi, 鍾政棋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 87 |
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