Exploring Sales Representative’s Conflict of Interest Decision-The Case of Liner Shipping and Freight Forwarder Company / 業務人員利益衝突決策之研究-以定期航商和海運承攬業為例

碩士 / 國立臺灣海洋大學 / 航運管理學系 / 103 / The main purpose of this thesis is to investigate the ethical decision-making behavior of Container Company’s and Freight Forwarder Company’s sales representatives facing conflict of interest, as well as the ethical decision-making between moral sensitivity, social context ; the moral sensitivity between corporate social responsibility conscious, desire for power ,and desire for money .

This study used questionnaire survey and took the sales representatives of business department in Container Company and Freight Forwarder Company, which are three of top biggestContainer Companyof Taiwan and in the north of Taiwan’s Freight Forwarder Company, as the study subject. The questionnaires were distributed to 200sales representatives of Container Company’s and Freight Forwarder company’s business department . A total of 200questionnaires were issued; 150 questionnaires were recovered; 11 invalid questionnaires were deducted; there were a total of 139 valid questionnaires, with the effective recovery rate being 69.5%. The obtained information were verified through descriptive statistics, reliability analysis, Pearson correlation analysis and multiple regression analysis.

Conclusions of this study are drawn as follows:
1. The representative’s moral sensitivity and ethical decision-making of avoidance oriented are significantly positive related.
2. The representative’s moral sensitivity and ethical decision-making of results oriented are significantly negative related.
3. The representative’s moral sensitivity and ethical decision-making of self-interest oriented are significantly negative related.
4. The representative’s desire for power and moral sensitivity are significantly negative related.
5. The organization’s moral consensus of social context factors and ethical decision-making of avoidance oriented are significantly positive related.
6. The organization’s competitive context of social context factors and ethical decision-making of avoidance oriented are significantly negative related.
7. The organization’s competitive context of social context factors and ethical decision-making of results oriented are significantly positive related.

This study also proposed recommendations as reference for the ethical management of the liner shipping industry or other businesses and future research based on literature review and empirical findings.

Identiferoai:union.ndltd.org:TW/103NTOU5301059
Date January 2015
CreatorsLin, Zi-Yang, 林子揚
Contributors余坤東
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format60

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