碩士 / 國立臺北教育大學 / 文化創意產業經營學系 / 103 / The paper presents how decoration and marketing strategy attract customers. Another aim is to find out whether the elements are important to a themed restaurant.
The study focused on a prawn-themed restaurant, Bai Jia Ban Prawn Restaurant Shanghai branch. After combining the images of bamboo and prawn, new design of restaurant and menu used the combined image.
Through the questionnaire survey and analysis, the combined design can impose the restaurant’s impression to the customers. And another advantage is to make marketing strategy more easily and impressively. Customers are easy to make a connection of prawn and Bai Jia Ban Prawn Restaurant Shanghai branch.
The results indicate the importance of connecting the marketing strategy and design elements. The connection can strengthen customers’ satisfaction and impression. The study shows the key elements and trend of themed restaurant in the future.
| Identifer | oai:union.ndltd.org:TW/103NTPT0785034 |
| Date | January 2015 |
| Creators | Chung-Ming Chen, 陳仲銘 |
| Contributors | Jun-Ming Chen, Yen-Tan Lin, 陳俊明, 林炎旦 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 61 |
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