碩士 / 國立臺北大學 / 企業管理學系碩士在職專班 / 103 / With the era of globalization, the companies affected by the internal and external environment or in response to operational needs, and gradually moved its business activity abroad in order to seek better developing opportunities. The study analyzing the case company who gradually extend the process of international expansion in order to meet customers proceeding with overseas overall arrangement and accumulated own experience, and hope to understand the influential factors of entry mode into international market for the industry through the case company of practical experience. This study focused on the issues as “How does the international motive affect foreign direct investment?” Further, “What’s the influential factors for Taiwanese entrepreneurs getting access into overseas market?” Finally, “How will these factors affect the decision-making process of entry mode for Taiwanese entrepreneurs?”
The study reviewed the previous definition and motivation of international business and internationalization, the entry timing of the international market, influential factors of entry mode selection of international market, the theory and procedure, and the case company's industrial characteristics and market operation status, and establish conceptual research framework to analyze the case company of overseas market entry mode selection. And, using single case of action research method of qualitative research to have further analysis and comparison of case.
In the process of discussing the influential factors and decision-making of entry mode of the case company, this study found that in the 1990s the initial motivation of the overseas market entry is to follow customers. The number of customers in the market and the political stability affecting entry timing and entry mode.
In the overall environment in the host country, the main influential factors of entering the market for the case company, in sequence, are political, investment risks, economy and labor costs. Secondary influential factors are the geographic distance and cultural distance. In the host country’s market factors, the main factors affecting the case company to enter the market, in sequence, are the market size, market potential, competitive structure, and market channel.
Meanwhile, the case company has different initial entry motives in different regions and different products, but mainly follow the customers and market expansion. As the case company gradually accumulated international experience, we believe the case company will be more active to expand their business in the world regardless if in the future there is a new investment targets.
The case company has the advantage of enterprise-scale, but international experience is obviously inadequate. Due to customer’s demand and considering the advantage of product differentiation, the case company decided to enter the Chinese market. After accumulating few experiences in multinational operations, the case company went to Vietnam to develop further based on the motivation of looking for markets. Thus, in the early stages of international market expansion, if the scale of enterprise and capability of product differentiation are enough competitive when compared to the host country market, it will affet the desire of market entry. In the subsequent expansion phase of case company, the case company gradually accumulated experiences in multinational operations, and proceed with internalization activities of company in different motivation of market entry, and further affect the decision-making of market entry mode.
| Identifer | oai:union.ndltd.org:TW/103NTPU1121019 |
| Date | January 2015 |
| Creators | Chang, Kuo-Cheng, 張國政 |
| Contributors | Lin, Ting-Ling, 林婷鈴 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 97 |
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