碩士 / 國立臺灣科技大學 / 設計研究所 / 103 / With the rising of global tourism industry, the service providers should create high-quality with holistic tourism experiences for tourists that could allow them to not only have a memorable experience, but also enhance their revisit intention. Generally speaking, there are so many experience clues in the scenic spots, which consequently influence the perception of tourists in service experience. Based on this, creating a unique tourism experience is crucial for the service providers to enhance the tourist experiences. In fact, the development of the transportation has a major impact on the growth of tourism. Therefore, the public transportation often plays an important role in tourism experience. This study aims to explore the effects of tourism public transport experience clues on tourism experience, repurchase intention or revisit intention from a case study of maokong tour bus.
According to the service design process, this study will be divided into three stages. The first stage is the "exploration & definition" stage. As for maokong tour bus, this study adopted the observational approach to explore experience clues, tourism experience, repurchase intention and revisit intention of tourists. Then, the study investigated 65 participants to discover the current service related issues of maokong tour bus. In the second stage, the "development" stage, the study invited four practiced designers to co-create new maokong tour bus design with good experience clues. The third stage is the "evaluation" stage. In this stage, the study implemented the new maokong tour bus design and compared the features of experience clues, tourism experience and repurchase intention between old and new tour bus designs. Eventually, this study collected 100 valid questionnaires to evaluate the experience clues on tourism experience, repurchase intention or revisit intention of old and new tour bus designs by using two-sample T-test and linear regression.
The results of the study revealed that: 1) there are significant differences of experience clues, tourism experience, repurchase intention and revisit intention between old and new tour bus design; 2) for the new tour bus design, experience clues has a significant positive effect on repurchase intention, and tourism experience also has a significant positive effect on repurchase intention; 3) for the new tour bus design, tourism experience has a significant positive effect on revisit intention. Fianlly, the study proposed two tourism public transport design guidelines for the humanic clues, tourism clues and emotional clues dimensions of experience clues.
| Identifer | oai:union.ndltd.org:TW/103NTUS5619032 |
| Date | January 2015 |
| Creators | Ya-Tien Tsai, 蔡亞典 |
| Contributors | Tung-jung Sung, 宋同正 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 90 |
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