碩士 / 樹德科技大學 / 經營管理研究所 / 103 / The Coast Guard Administration (CGA) executive Yuan was established in year of 2000. The value of CGA is to dedicating to protect the interests、dignity of our country and keep coastline in order. Furthermore, introducing professional training into maritime rescuer and maritime specious protection, however, completely develop the value of CGA. Today, more and more government sectors are focus on service quality, so that service quality and efficiency are growing in many organization constantly. And hence, CGA is kind of emerging organization in developing customer service, which compare with others governments or non-government-organization (NPO). Maritime Law Enforcement, Maritime Services, and Maritime Affairs of CGA’s service quality is not only the major core work but also significant questions have to consider. Besides on the research is going to discuss the change of the application of 7s model service quality to CGA’s service innovation and try to evaluate how to improve the progress.
This essay has applied that the Mckinsey 7s models as research framework and that utilize to identify internal control and management in bureau southern patrol. Otherwise, the semi interview structure has been adopted. This is because that in order to recognize transmission and that how first line inspection office has become multi-functional and diverse. Moreover, we use this research framework and semi structure interview to explain successful factors of creative service, which are how base unit transits from law-enforcement-oriented to service-oriented. Finally, according to analytical results, the satisfaction of service quality would be raised significantly under perfact rule and creative sense. Furthermore, I wish that the research could provide the value for reference of service quality during the reconstruction of the organization.
| Identifer | oai:union.ndltd.org:TW/103STU05457079 |
| Date | January 2015 |
| Creators | Chun-Ming Wu, 吳俊明 |
| Contributors | 許正芳 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 117 |
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