碩士 / 南臺科技大學 / 休閒事業管理系 / 103 / Tourism is the major developing industry that the local government pays much
attention to. In the Tainan Hai’an Road area, full-filled cultural backgrounds and
artistic scene in the historic street and great passion from the friendly local residents
bring the high potential of tourism industry in Tainan Hai’an Road.The purpose of this research is to explore the Relationships among Tourism Image, Satisfaction, and Revisiting Willingness of the Tourists in the Tainan Hai’an Road. The research uses the Tainan Hai’an Road as research field, and the sampling methods is convenience sampling. A total number of 310 questionnaires were issued and distributed to Hai’an Road tourists, and 300 valid responses were collected. The data uses descriptive statistics,t-test,the Pearson Coefficient and regression.
The results were summarized as follows:
1. Theere are positive relationships between the tourism image and satisfaction for the tourist in the Tainan Hai’an Road.
2. Theere are positive relationships between the tourism image and revisiting willingness for the tourist in the Tainan Hai’an Road.
3. Theere are positive relationships between the satisfaction and revisiting willingness for the tourist in the Tainan Hai’an Road.
According to the results, the study has some suggestion.
1. Strengthen the conservation and preservation of the historic relics and artistic creation.
2. Strengthen the pedestrian friendly environment. Keep the surroundings neat and in order
3. Increase serious tourism.
4. Keep the art atmosphere.
| Identifer | oai:union.ndltd.org:TW/103STUT8675009 |
| Date | January 1900 |
| Creators | TSENG HSIN CHIA, 曾信嘉 |
| Contributors | 施鴻瑜 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 97 |
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