A study on the strategies and methods of recruiting overseas Chinese students to study in Taiwan''s universities / 我國大學校院招收海外僑生及港澳生策略及作法之研究

碩士 / 淡江大學 / 教育政策與領導研究所碩士班 / 103 / This study has adopted the methods of questionnaire survey and field interview, in addition to literature reviews and document analysis, to explore the strategies and practices of recruiting the overseas Chinese students from Hong Kong, Macau and other regions to study in Taiwan’s universities. The main purposes of this study include:
1. To review the systems of recruiting children of citizens from abroad to study in the home countries in East Asia (including Mainland China, Japan, Korea, Hong Kong, and Singapore).
2.To analyze the historical development of the policies of recruiting overseas Chinese students to study in Taiwan.
3. To explore the current policies of recruiting overseas Chinese students to study in Taiwan.
4.To explore the motivation, the decision-making of HEI (Higher Education Institute) chosen, and perception of overseas Chinese students towards the effects of various recruitment policies.
5.To review the practices of overseas Chinese students recruitment, and problems faced by Taiwan’s universities..
6. To propose suggestions, based on the findings of this study, for the reference of reform or improvement of related policies in the future.
The questionnaire survey of this study was conducted, via stratified purposive sampling in the 2014 academic year. A total of 821 first year undergraduate overseas Chinese students in six selected universities were chosen as the sample population. Universities were chosen mainly according to their locations and affiliations, and, with a response rate of 75.15%, 617 valid questionnaires were collected and analyzed.
The field interview of this study was conducted also through stratified purposive sampling, and 7 administrative staff responsible for the recruitment of overseas Chinese students in six chosen universities, which are group members of the recruitment committee nationwide, were interviewed.
Main conclusions of the study can be summarized as follows:
1.All of the five East Asia countries or regions reviewed, have had their own supporting programs for children of their citizens abroad to go back to study in their home countries.
2.The overseas Chinese students recruiting policy in Taiwan has changed from a tight control type to a loosening one in recent years..
3. Similar lifestyle is the most important factor considered by respondents to study in Taiwan.
4. The provision of educational resources and the ranking of university reputation are the major criteria for the respondents’ choice of universities.
5. The recruiting promotion service is the most effective promotional strategies perceived by the respondents.
6. There are significant differences in the motivations of study in Taiwan, among different backgrounds of respondents, in terms of their origins of residence, the types of universities, the academic fields of study, prior study experience in the Division of Preparatory Programs for Overseas Chinese Students held by National Taiwan Normal University, the channel of access, as well as siblings’ prior educational experiences in Taiwan.
7. There are significant differences in the selection of universities, among different backgrounds of respondents, in terms of their origins of residence, the types of universities, the academic fields of study, prior study experience in the Division of Preparatory Programs for Overseas Chinese Students held by National Taiwan Normal University, the channel of access, as well as siblings’ prior educational experiences in Taiwan, but there is no significant difference in terms of the gender.
8. There are significant differences in the perception of respondents towards the effect of recruitment policies among different backgrounds of respondents, in terms of their origins of residence, the types of universities, prior study experience in the Division of Preparatory Programs for Overseas Chinese Students held by National Taiwan Normal University, the channel of access, as well as siblings’ prior educational experiences in Taiwan, but there is no significant difference in terms of the field of study.
9. Most of the interviewees are aware of the historical changes of the overseas Chinese students recruiting policies and have supportive attitude toward the function of the different governmental departments. Most of the interviewees responded that different offices abroad have functioned in accordance with their division of labor, and each of them operated cooperatively.
10. Most of the interviewees responded that the current recruiting polices has no serious problems, but, some existing regulations still need further revision, and an integrated and unified system of services for overseas Chinese students should be established.
11.Various suggestions for the improvement of the recruiting promotion are proposed by the interviewees.
12.More supporting and counseling services for the overseas Chinese students are needed.

Identiferoai:union.ndltd.org:TW/103TKU05631012
Date January 2014
CreatorsHui-Chuan Chen, 陳惠娟
ContributorsChan Ying, 楊瑩
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format239

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