碩士 / 環球科技大學 / 中小企業經營策略管理研究所 / 103 / By the slowed economic growth and the problem of population aging, Taiwan young people have very different opinions about marriage and to bear and raise children. Owing to the rising awareness of young people’s no marriage thinking, Taiwan wedding industry market is getting smaller and face a severe challenge.
Now some wedding companies had invested foreign market for business sustainable operation. Nevertheless, what are the key decision factors of external investment? The practical business problem is worth investigating.
Therefore, the thesis focuses on the discussion of key strategic investing factors and action about external investment for Taiwan wedding companies. Based on three concepts, including the factors of direct investment, market incentive and environment of foreign market, and the strategic external investing action, and take four companies as the case study resources to investigate the key factors and action plan of wedding company external investment strategies. Some results are also revealed in final chapter of the thesis.
| Identifer | oai:union.ndltd.org:TW/103TWIT0802004 |
| Date | January 2015 |
| Creators | Chiu.Wei Ti, 邱微娣 |
| Contributors | Liu Jin Wei, Tseng Shih Chi, 劉金維, 曾士齊 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 134 |
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