碩士 / 育達科技大學 / 休閒事業管理系碩士班 / 103 / With a prosperous tourism industry nowadays and the advantaged Internet technology, data and information collection becomes much more convenient and faster. As a result, international scenic spots and historical sites are no longer an unreachable and mysterious world. Along with the emergence of a great number of independent travel websites and travel blogs, encouraging television travel programs, and a dazzling array of travel books and travel literature, independent travel is becoming increasingly popular in Taiwan. Such a social atmosphere brings out the value of research on independent domestic and international travel.
This study purports to examine elements that affect teachers’ participation in independent international travel. With junior high school teachers in Miaoli County as research subjects, this study plans to look into elements such as personality traits, lifestyle, travel motivation, and perceived risks that affect teachers’ participation in independent international travel. After reviewing previous research and the modified Delphi method, gathering expert consensus, organizing and analyzing sub-elements of these influencing elements, a hierarchical structure of these influencing elements is constructed.
As revealed by results of this study, the dimensions of influencing elements which teachers attach the most importance to are “personality traits”, “lifestyle”, “perceived risk”, and “travel motivation” in descending order of importance. Further, the most important influencing elements are “openness to experience”, “conscientiousness”, “performance risk”, “extraversion”, and “celibate marriage attitude” in descending order of importance. The research results can provide an importance reference for teacher groups to plan independent international travel. In addition, the research results may provide a reference for planning travel-related marketing ideas as well as give suggestions to travel-related organizations so they can analyze and understand the consumption behavior of teacher groups in a trip.
| Identifer | oai:union.ndltd.org:TW/103YDU00675008 |
| Date | January 2015 |
| Creators | TANG, HUI-WEN, 湯慧雯 |
| Contributors | LO, CHIH-YAO, HSU, WEI-LING, 羅智耀, 徐偉陵 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 101 |
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