碩士 / 國立雲林科技大學 / 休閒運動研究所 / 103 / The purpose of research aims at understanding the present situation of travel motivation, tourist experience and behavioral intentions, and analyzing the difference between those three variables in differen visitors of background.
The questionnaire was adopted as the study tool, which included travel motivation, tourist experience and behavioral intentions three parts. Using convenience sampling in the research, sent out 500 questionnaires altogether, acquired 487 effective questionnaires.
The date was analyzed by descriptive statistics, factor analysis, t-test, One-Way ANOVA, posterior comparisons in Scheff's method and AMOS etc. The result of study is found:
1.The main visitors is female, unmarried, age among 21~30, university education degree, service industry, have twenty~forty thousand income and inhabited in southern Taiwan.
2.In a part of the variables showed the significant difference in trave motivation, tourist experience and behavioral intentions.
3.There is a positive relationship between travel mptivation and tourist experience, a positive relationship between tourist experience and behavioral intentions, but no positive relationship between travel motivation and behavioral intentions.
| Identifer | oai:union.ndltd.org:TW/103YUNT0571011 |
| Date | January 2015 |
| Creators | Jen-Wen Tsai, 蔡禎文 |
| Contributors | En-Szu Lin, 林恩賜 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 97 |
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