碩士 / 國立雲林科技大學 / 設計學研究所 / 103 / It is an important factor to solve environmental problems for the public to have the awareness of protecting the environment and to improve their self-discipline under the conditions of environmental changes and the climatic degeneration. The government, environmental organizations and enterprises aim to make people increase their environmental knowledge, improve their environmental attitudes so as to implement the behavior of friendly environment. Among them, the promotion via putting up posters has been implemented for many years, which is the way of promotion most close to the public, and the posters act as the medium for the delivery of green messages.
However, a good green message poster can play a substantial role only when it owns good design elements. Green messages can be transferred to the viewers via posters to further influence viewers’ environmental attitudes, transform and even change their environmental behaviors. Due to the development and improvement of network in recent years, posters are often released in the internet media. This research collected the posters designed by WWF (World Wildlife Fund) and propagandized by Internet. This study targeted the college students in the young group most frequently using the Internet as the research subjects. This research first reviewed relevant theories concerning green message posters, and designed a questionnaire for survey, in order to explore the influences of green message involvement in posters and environmental cognition. The factors affecting green message involvement in posters were explored through statistical analysis method.
The results showed that there are no visible differences between the demographic variable of viewers and environmental cognition. The green message posters used the advertising creative mode (relevance and diffusivity) and the involvement of visual communication to influence the viewers’ environmental attitudes and their environmental behaviors. In addition, multiple regression analysis was adopted to predict the relationship between influences and to verify the hypothesis as well. Finally, the posters which influence the viewers most were analyzed to obtain the influence factors of the green message involvement in posters. The findings can serve as reference for the Environmental Protection Fund or relevant governmental units to advocate green message and design posters.
| Identifer | oai:union.ndltd.org:TW/103YUNT0787028 |
| Date | January 2015 |
| Creators | Yang-Jyun Chen, 陳揚峻 |
| Contributors | Jui-Che Tu, 杜瑞澤 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 159 |
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