碩士 / 元智大學 / 經營管理碩士班(國際企業學程) / 103 / Taiwan’s catering industry is more exquisite for highly-competitive, lots of famous catering firms start entering new markets by their core advantages and cooperating with local business, this kind of joint venture could be successful with difference between markets and common core value supporting or not. Thus, this research aims at Feeling 18, a famous chocolate shop, Feeling 18, by in-depth interview and field research to know how these brands, Feeling 18, Melt Me, Kokocasa built in each market and their common core capability, to research the difference between 3 brands and each market by Core Competence Theory, Organizational Capability Theory and Market Development.
As the result of this study, when copying the brand image from the market to another market, it might get different performances because of the difference between markets, local resource, the processes of operation and management, and how to build the common core value and organizational capability with the local market’s demand.
| Identifer | oai:union.ndltd.org:TW/103YZU05321013 |
| Creators | Yu-Chieh Hsu, 徐鈺潔 |
| Contributors | Heng-Yih Liu, 劉恒逸 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 48 |
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