碩士 / 真理大學 / 觀光事業學系碩士班 / 104 / Abstract
In recent years, most researchers who studied personality traits have focused on the employment situation, human resource management and education. But the discussions on relationships among tourists' personality traits and travel motivation were relatively rare in the field of tourism research. The purpose of this research is to investigate the relationships among tourists' personality traits, travel motivation, and satisfaction in Anping Harbor National Historical Park. Visitors were approached by purposive sampling, and a total of 385 effective questionnaires were collected. The independent samples t-test, one-way analysis of variance (one-way ANOVA) and structural equation modeling (SEM) were conducted. The research yielded the following findings: 1. The personality traits of tourists to Anping Harbor National Historical Park were tending to relate to agreeableness; physical and psychological adjustment on travel motivation had a higher degree of consent; the customer experience and interaction in activities on tourists' satisfaction got higher scores. 2. There were significant differences in travel motivation due to the diversity of tourists' age and education; the demographic variables age and the place of residence had significant differences on tourists' satisfaction. 3. Personality traits had a significant effect on travel motivation, but personality traits had no significant effect on tourists' satisfaction. 4. Travel motivation could predict tourists' satisfaction. Personality traits can affect travel motivation. Increasing travel motivation can enhance tourists' satisfaction. The result may be taken as the basis of decision-making for Anping Harbor National Historical Park in the future.
| Identifer | oai:union.ndltd.org:TW/104AU000571001 |
| Date | January 2016 |
| Creators | WANG, HUI-MEI, 王惠美 |
| Contributors | SU, LIEH-CHI, 蘇烈頎 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 75 |
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