The Study of the Relationship between Investors Background, Hedge Attitude, Purchase Intention, and Satisfaction after the Financial Tsunami- The Case of Taipei Real Estate / 金融海嘯後投資人背景、房屋商品避險態度、購買意願與滿意度之分析探討- 以大臺北房屋商品為例

碩士 / 大葉大學 / 管理學院碩士在職專班 / 104 / Financial crisis defeats real estate market, and the real estates investors are those who most influenced. Therefore our study aim to investigate that how impact on the real estate investors after the financial turmoil in Taipei. In this study, we take investors background variables, real estates edging attitude questionnaire, purchase house intention, investor satisfaction and investor purchase intention as questionnaires. In addition, we take reliability analysis, independent samples t-test, one-way ANOVA, Pearson correlation analysis and regression analysis to analyze the data.
Results have shown that (1) There are several differences on satisfaction and purchase intention of the investors with different background, it is found that Male, older, married, and higher income families score higher than others. (2) Real estates edging attitude can significantly predicts investor satisfaction and investor purchase intention. (3) Purchasing factors of houses can significantly predicts investor satisfaction and investor purchase intention.
The results of our study can be a reference and suggestion for practitioners and investors in real estate, and provide further researchers some information.

Identiferoai:union.ndltd.org:TW/104DYU01121132
Date January 2016
CreatorsHUANG,WEN-FENG, 黃文鋒
ContributorsCHEN,MEI-LING, 陳美玲
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format71

Page generated in 0.0016 seconds