碩士 / 逢甲大學 / 經營管理碩士在職專班 / 104 / In recent years, under the promotion of Liouciou in Pingtung County Government, the Bed & Breakfast (B & B) has become a new tourism and leisure industry, with the various characteristics of the accommodation establishment, competition has intensified. This study will explore an early established B&B case as the spindle using qualitative research methods to obtain information, using SWOT analysis to develop a strategy in response to the following:
SO strategy: Build B & B advantage to attract tourist crowds.
ST strategy: Build B & B competitive advantage.
WO strategy: Combine government tourism marketing, maintenance of equipment to reduce customer complaints.
WT strategy: Use word of mouth marketing to promote its off-season promotions.
The research results develop a competitive advantage, overcoming its weaknesses and threats that come to the fore in the B & B owners in Liouciou traveling blue ocean to reach a successful approach for sustainable development.
| Identifer | oai:union.ndltd.org:TW/104FCU05457085 |
| Date | January 2016 |
| Creators | Shih-Feng Lin, 林士豐 |
| Contributors | Kun-Huang Huarng, 黃焜煌 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 54 |
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