碩士 / 義守大學 / 管理碩博士班 / 104 / This study aims at investigating the influencing degrees among consumers’ recreational motivation, involvement, benefits and satisfaction of shrimp fishing courts. The survey of this study was conducted by questionnaire, targeting on subject of consumers of shrimp fishing courts in Kaohsiung. A total of 302 valid questionnaires were collected, with 76 % response rate. The results were analyzed and deduced from data through descriptive statistics, path analysis, regression analysis, T-test, and One-way ANOVA. The research results indicate that (a) Recreational motivation, involvement and benefits are remarkably related to recreational satisfaction. (b) Recreational satisfaction plays as a mediator between recreational motivation and benefits. (c) Recreational satisfaction plays as a mediator between recreational involvement and benefits. (d) Sexual distinction makes a noticeable difference in recreational involvement. (e) Distinct frequency of shrimp fishing makes a notable difference among recreational motivation, involvement, benefits and satisfaction. Therefore, the study recommends owners of shrimp fishing courts to value and improve consumers’ recreational satisfaction for their second visits.
| Identifer | oai:union.ndltd.org:TW/104ISU05457030 |
| Date | January 2016 |
| Creators | Chin Chen, 陳群 |
| Contributors | Jen-Fang Chao, Hsu-Kuan Liu, 趙仁方, 劉旭冠 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 61 |
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