碩士 / 開南大學 / 觀光運輸學院碩士在職專班 / 104 / Nowadays, tourism is a reward to a lot of people’s hard work and the quality of living
is constantly improving. The main feature of Yungan Tourism Seafood Market is Hakka
culture, which is unique in Taiwan. It has been become a new tourist attraction in northern
Taiwan. So far the data on studying of Yungan Tourism Seafood Market are not a lot. And
as a local resident here, I hope my research will be beneficial to my hometown. The
research method is thus an Importance-Satisfaction Analysis for Yungan Tourism Seafood
Market. The first part of the survey is to conduct a descriptive statistical analysis to
understand the main features of tourists. The result came out that tourists here are mostly
people from northern Taiwan, 20 to 40 of age, and with average monthly income of 20,000
to 40,000. Most tourists are with family here. In part two of Importance-Performance
Analysis shows that, "enough parking spaces" and "attitudes of waiters in the market " are
very important. Tourists are satisfied with these and need to maintain them. "Are there rest
areas for tourists ", "Design of the market are with special features.", "the bulletin boards,"
and "Is the shopping area spacious?" neither the satisfaction nor the importance score high.
It means they are minor factors for improvement. "Health and Hygiene" and "Safety and
Warning Signs," and " The prices" are particularly important but the satisfaction is not
good. They are thus a priority for improving. Overall, the importance of the total average of
4.51 for the questions of this analysis, is of very high importance, and the satisfaction with
the total average 3.35 in comparison with the importance is still relatively low.
Keywords：Yungan Tourism Seafood Market, Importance-Performance Analysis, Descriptive Statistical Analysis
| Identifer | oai:union.ndltd.org:TW/104KNU01427028 |
| Date | January 2016 |
| Creators | CHEN,YI-CHING, 陳怡靜 |
| Contributors | CHEN,TAO, 陳韜 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 46 |
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