碩士 / 崑山科技大學 / 視覺傳達設計研究所 / 105 / The twelve animals of the Chinese Zodiac have always been an integral part of Chinese culture. In the beginning, the ancients mapped out their own astrological system through their observations of the skies and their imagination, and assigned representative animals to the constellations according to their features, thus creating a set of beliefs in the spirituality of animals. The tradition continued all the way until modern times, where auspicious meanings were given to the symbolic animals to satisfy the inherent human need to find positive meanings in everything. With a long history paving the way, this ancient tradition continues to bring the people of our time a huge scope for imagination, with new, modernized meanings often related to the twelve symbolic animals.
The reference materials used for this art creation study include the origin of the twelve animals and their designs in traditional folk art, as well as the characteristics of said designs and the essence of the cultural code elements found in documents. The author of this study explores the usage of Chinese characters and traits of traditional Chinese art layout by studying gold and silver paper money from temples and "illustrated almanac art", and also discusses the relations between the twelve animals and the colors of the five elements, categorizing each animal according to its corresponding color. Besides textual analysis of relevant documents, the author also collected modern visual designs related to the twelve animals in order to show how artists pass down the legacy and breathe new life into the subject. This is followed by an examination of the materials regarding "deconstruction forms" and art styles with deconstruction elements as well as the traits they possess, before exploring how the "deconstruction forms" are applied to modern poster designs.
This art creation study redefines the graphic symbols of the twelve animals of the Chinese zodiac, finding the main elements from cultural codes in texts and combining them with modern visual design (deconstruction form) methods to achieve a metamorphosis and endow the animals with brand-new images. The aim of this study is to provide a referential set of design methods as well as a new perspective In viewing the Chinese zodiac culture.
| Identifer | oai:union.ndltd.org:TW/104KSUT0634020 |
| Date | January 2017 |
| Creators | LIANG, KUO-CHING, 梁國靖 |
| Contributors | HUANG, YA-LING, 黃雅玲 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 165 |
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