碩士 / 國立交通大學 / 運輸與物流管理學系 / 104 / Cruise companies have a unique sales model in Asia. They’ll sell cruise cabins to several travel agents first. Then travel agents will sell those cabins to customers. Several travel agents will share the cabins fairly. But this sales model has some shortcomings. Furthermore, cruise companies would like to learn and understand the characteristics of customers from Asia. So cruise company would like to sell a part of cabins by itself. This search will build cruise company’s revenue optimizing model to decide how much cabins cruise company has to sell to maximize its revenue. And this research will discuss the amount of cabins which cruise company need to sell in different situations. Finally, the results can provide for cruise companies for reference.
| Identifer | oai:union.ndltd.org:TW/104NCTU5423032 |
| Date | January 2016 |
| Creators | Cheng, Ti-Yu, 鄭狄祐 |
| Contributors | Hwang, Ming-Jiu, 黃明居 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 40 |
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