碩士 / 國立彰化師範大學 / 企業管理學系 國際企業經營管理(IMBA) / 104 / This study is based on an authorized wholesaler of Taichung Fish Market to identify critical factors when fishmongers purchase fish products by using expert interviews and the questionnaire survey. Five key factors are found, including adequate supply of goods, high-quality goods, geography, price, and convenience, to be used by decision-making trial and evaluation laboratory method in order to further assist fish suppliers to improve the operations. The results show that adequate supply of goods is the most important factor followed by convenience and high-quality goods. From cause and effect viewpoints, price is not the critical factor but geography is the most critical factor in this study followed by adequate supply of goods and convenience.
| Identifer | oai:union.ndltd.org:TW/104NCUE5321038 |
| Date | January 2016 |
| Creators | Chung,Lin-Lin, 鐘鈴鈴 |
| Contributors | Wu, Hsin-Hung, 吳信宏 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 33 |
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