碩士 / 南華大學 / 文化創意事業管理學系休閒產業碩士班 / 104 / The research took the relevance among tourists’ tourism image, customer satisfaction and revisit intention as a theme. This was a case study of Yilan Jiaosi Qilidan hot spring bed and breakfast. The research framework was based on information developed from tourism image, customer satisfaction and revisit intention on the surveyed data. The survey sampling size is 282(the rate of response was 100% with random sampling approach. The results of my research were as follows: (a) the differences of various background vari ables toward tourism image has effects; there are significant differences among marriage status, transportation, the number of staying times and current address; (b) the differ ences of various background variables toward customer satisfaction has effects; there are significant differences among career and the number of staying times; (c) the differences of various background variables toward revisit intention has effects; there are significant differences among marriage status, transportation, companions, age and the number of staying times; (d) tourism image has positive effects to revisit intention, and transporta tion, information, familiarity and revisit intention show significant positive relationship (e) customer satisfaction has positive effects to the quality of price, environmental quality, the quality of service and revisit intention show significant positive relationship. Finally, the author provided specific recommendations as a reference for future researchers according to the conclusions of the study.
| Identifer | oai:union.ndltd.org:TW/104NHU00571007 |
| Date | January 2016 |
| Creators | Wen-Chun Lin, 林玟君 |
| Contributors | Cheng-Lang Yang, 楊政郎 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 64 |
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