碩士 / 南華大學 / 旅遊管理學系旅遊管理碩士班 / 104 / Tourism as a part of modern life in different places, from 2016 in the full implementation of the labor day weekend, but also highlight the importance of tourism in the region close to Taipei Yangmingshan National Park is a convenient transportation and renowned for the popular tourist areas. In this study, tourism motivation, tourism image, tourism quality and tourism benefits as a starting point to explore the tourism-related behavior Yangmingshan National Park visitors, and the use of bicycles, motorcycles, cars and public transport for personal use four types of transport tourist spot as the object of investigation, a total of 420 questionnaires, the effective response rate was 95.24%. The results show: (1) travel motivation has a positive significant effect on the tourism image. (2) Travel motivations have significant positive impact on the quality of travel. (3) Travel motives significant positive impact on the tourism benefits. (4) the quality of tourism have significant positive impact on the tourism image. (5) significant tourism image has a positive impact on the tourism benefits. (6) the quality of tourism have significant positive impact on the tourism benefits. (7) partially mediated effects for tourism image between travel motivations and tourism benefits exist. (8) partially mediated effect on the quality of tourism between tourism motivation and tourism benefits exist.
| Identifer | oai:union.ndltd.org:TW/104NHU00720020 |
| Date | January 2016 |
| Creators | Lung-Chiang Lin, 林龍江 |
| Contributors | Kai-Wayne Chuang, 莊鎧溫 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 99 |
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