碩士 / 國立高雄海洋科技大學 / 漁業生產與管理研究所 / 104 / The main purpose of this study is to analyze the ornamental aquarium industry value chain in Tainan. It started with a literature review. Then a prepared questionnaire survey was coducted, through purposive sampling, and was distriubted to about 50 professionals with ornamental aquarium background as well as to Tainan City traditional aquarium farm industry. A total of 36 valid questionnaires were collected. Then the analysis methods of "descriptive statistics", "one-way analysis of variance," "IPA analysis" and other statistical methods were used. According to the study results, the industry interviewed in this study expressed that the most important three facets were “operations”, “technology development” and “inbound logistics. The three facets that the industry disagreed most were “marketing and sales”, “procurement” and “firm infrastructure.” The three facets that the industry felt most satisfied with were "production operation", "industry infrastructure" and "services." The three facets that the industry felt least satisfied with were "purchasing", "shipping logistics" and "human resource management." The results from the analysis of IPA show that the facets falling onto "enhancing improvement" are 14 areas, such as the adequacy of the number of fish species. Recommendations made based on the respondents' dissatisfication are the following: (1)The establishment of Development Center of seedlings and fish species; (2)Assistance of aquarium medication production; (3)Strengthening fisheries trade services; (4)Employment and fostering the integration of industry talent resources; (5)Normality for domestic ornamental fish exhibition.
| Identifer | oai:union.ndltd.org:TW/104NKIM0451001 |
| Date | January 2015 |
| Creators | Huang Chi-Shu, 黃啟書 |
| Contributors | Liu Wen-Hong, 劉文宏 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 107 |
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