碩士 / 國立高雄第一科技大學 / 行銷與流通管理系碩士專班 / 105 / Customer’s needs and expectations, customers buy productions or services, that is what they needs. At the same time we need to establish the long-term relationship with customers to change their preferences of the interactive way to provide the real needs in products or services. The profound traditions of the past involve too much mixed decision of the devisor’s subjective ideas, knowledge and experience. And usually, he/she would use the checklist method, analogy method and multiple regression models to do the analysis. The above methods certainly have some limitation. This research uses the MTS method to find the gap between traditional evaluation method and MTS evaluation model, also, to increase the efficiency of evaluation. Last but not least, ultimately enhance the success rate of the customer real needs in the future.
| Identifer | oai:union.ndltd.org:TW/104NKIT1691001 |
| Date | January 2017 |
| Creators | Lin, Ta-Ming, 林大茗 |
| Contributors | Yeh, Hsiao-Pin, 葉曉萍 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 47 |
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