碩士 / 國立屏東科技大學 / 農企業管理系所 / 104 / With the development of tourism industry promoted by Executive Yuan, tourist trips to Taiwan strikes the new highs over and over again, the tourism industry has brought considerable economic benefits to Taiwan. Zengwen Reservoir is the reservoir with the largest storage capacity in Taiwan, its ecological environment resources and the landscape resources are very rich. Peripheral recreation facilities are very complete. Many tourists come here throughout the year. In 2015, Zengwen Reservoir started yacht tourism business. Visitors who took sightseeing boat touring in Zengwen reservoir kept increasing. In addition to introducing the landscape and ecological environment of Zengwen Reservoir to the visitors, tourism interpretation With the development of tourism industry promoted by Executive Yuan, tourist trips to Taiwan strikes the new highs over and over again, the tourism industry has brought considerable economic benefits to Taiwan. Zengwen Reservoir is the reservoir with the largest storage capacity in Taiwan, its ecological environment resources and the landscape resources are very rich. Peripheral recreation facilities are very complete. Many tourists come here throughout the year. In 2015, Zengwen Reservoir started yacht tourism business. Visitors who took sightseeing boat touring in Zengwen reservoir kept increasing. In addition to introducing the landscape and ecological environment of Zengwen Reservoir to the visitors, tourism interpretation service is also provided by the operator for directly interacting with visitors, and for understanding their need and satisfaction.
The purpose of this study is to understand Zengwen reservoir yacht tourism interpretation demand and satisfaction of different socio-economic tourists, as well as the relationship between the demand and satisfaction.
The results show that the demand and satisfaction of different socio-economic tourists for tourism interpretation have significant differences.
Tourism interpretation demands have less relation with tourism interpretation satisfaction. The results of this study provided reference for the relevant government departments and the operators.
| Identifer | oai:union.ndltd.org:TW/104NPUS5688017 |
| Date | January 2016 |
| Creators | Wu, Yi-Hao, 吳倚豪 |
| Contributors | Tuan, Chao-Lin, 段兆麟 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 82 |
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