碩士 / 國立屏東科技大學 / 農企業管理系所 / 104 / This study using the method of questionnaire survey, mainly aimed Pingtung tourist ' cognition of the Leisure Fishing Industry, leisure needs and participation and its influence factors in different contexts.The purpose is mainly to discuss the current status of tourist in Pingtung, production method of stratified random sampling, extraction in Pingtung, home number of valid responses from a total of 480.And will disseminate the results to the descriptive statistics, t- test, One-way ANOVA analysis , regression analysis, statistical methods, data processing and analysis. The main findings of this study are in the following:
There are five factors affecting cognition of the Leisure Fishing Industry: gender , level of education , marital status, jobs, living area, There are six factors affecting leisure needs: age, marital status, jobs, the average monthly income, living area, experience of Leisure Fishing Industry. There are five factors affecting participation: age, jobs, living area and experience of Leisure Fishing Industry.
Therefore, the study recommended that the governments concerned should increase public awareness of Leisure Fishing Industry, and regularly conduct activities of Leisure Fishing Industry. Moreover, the companies should expand the marking channels of Leisure Fishing Industry, so that the masses can have a convenient access to get more informations to increasing their participation.
Keywords: Leisure Fishing Industry, Cognition, Leisure Needs, Participation
Identifer | oai:union.ndltd.org:TW/104NPUS5688041 |
Date | January 2016 |
Creators | Tsai, Jia-Wei, 蔡嘉威 |
Contributors | Lin, Yeong-Shenn, 林永順 |
Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
Language | zh-TW |
Detected Language | English |
Type | 學位論文 ; thesis |
Format | 77 |
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