碩士 / 國立中山大學 / 兩岸高階主管經營管理碩士在職專班 / 104 / Traditional industries face the option of transformation in the progress of development due to factors such as advances of technology, changes of marketing environment, and evolution of growth objects. When developed to a certain scale, some companies would try to diversify its business in order to to maintain their profits or create a competitive edge at a steady pace. The concept of diversification is fundamentally based on a strategy to reduce business risks, and then seek opportunities to generate new profit sources. Companies can take full advantages of their existing resources and core techniques to lower the entry barriers to a new industry and therefore create new profit sources.
This study aims at investigating strategies as to how the ornamental fish industry may create new values by method of diversification utilizing its core techniques, existing resources, and product innovation.
With the aid of reference literatures and in-depth interviews with an indicative company, J Trading Co., Ltd, this study offers seven feasible diversification business models suitable for the ornamental fish industry. In this regard, the associated conclusions and recommendations are also provided herein accordingly.
| Identifer | oai:union.ndltd.org:TW/104NSYS5627002 |
| Date | January 2016 |
| Creators | Mei-ju Ou, 歐梅如 |
| Contributors | Si-Zong Wu, Cher -Min Fong, 吳泗宗, 方至民 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 101 |
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