The influence of automated production systems on competitive advantage and corporate strategy – The case study of a diode manufacturing company’s return to Taiwan / 自動化生產對企業競爭優勢之影響 —以台灣二極體產業E公司鮭魚返鄉為例

碩士 / 國立臺灣大學 / 國際企業管理組 / 104 / At the end of the twentieth century, Taiwan’s high-tech firms began relocating their factories to Mainland China due to cheaper human resources. However, rising awareness of labor issues and soaring wages in Mainland China are now forcing industries to move production bases again. This study employed the Michael Porter’s diamond model and internal and external analysis to a case study comparing Taiwanese company E, which implemented an automated production system and returned to Taiwan, with Mainland manufacturer T, which does not have an automated production system and stayed in Mainland China. This study explored the changes involved with the case company’s return to Taiwan, as well as the transition following adoption of an automated production system. Analysis resulted in the following conclusions: (1) When compared to China, Taiwan offers more favorable conditions for the incorporation of automated production systems in terms of production factors, resources and talent; (2) returning to Taiwan and adopting an automated production system increased competitive advantage, lowering production costs and product prices while raising quality and production capacity. Reallocation of these resources promoted advances in the R&D department; (3) the case company displayed significant progress in production procedures and employee scheduling, exhibiting considerably better performance than the Mainland manufacturer. These results suggest that returning to Taiwan and adopting an automated production system gave the case company many competitive advantages and the foundation to become a cost leader in its industry.

Identiferoai:union.ndltd.org:TW/104NTU05321002
Date January 2016
CreatorsEn-Kit Chang, 張恩傑
Contributors, 郭瑞祥, 陳俊忠
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format92

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