碩士 / 國立臺灣科技大學 / 管理研究所 / 104 / Oceans surround Taiwan. The various kinds of sceneries, abundant marine resources, colorful views of the sea and brilliant creatures that live in the sea is so attractive that many people would like to explore. In recent years, leisure industries and lohas life are more likely to seek exciting activities. And diving becomes one of the extreme sports that people who like outdoor activities would choose to do. For recreational diving industry, it is an important issue to study how to popularize recreational diving in efficient ways of marketing business model. The purpose of this research is how to build the business model of recreational diving industry of the metropolis in northern Taiwan from the point of view of marketing. In this research the semi-structured in-depth interview is used to contact with five kinds of people below to find out the opportunity of how they start diving. And conclude the similar and the different. Through the investigation and analysis of the potential customers of recreational diving industry to get the efficient marketing model to popularize recreational diving.
| Identifer | oai:union.ndltd.org:TW/104NTUS5399055 |
| Date | January 2016 |
| Creators | CHING-WEI CHANG, 張秦偉 |
| Contributors | Kung-Jeng Wang, 王孔政 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 45 |
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