碩士 / 中國文化大學 / 觀光事業學系觀光休閒事業管理碩士在職專班 / 104 / In recent years, the booming tourism industry, there are many companies continue to invest in new hotel. The pursuit of consumer brand hotel and preferences have also increased significantly. For the whole hotel industry, have a high degree of brand equity marketing strategy,it is nothing more than the best mode to maintain the competitiveness of enterprises sources.
Eastern Media Internatinal Group enterprise brand management efforts over the years. hopes to improve the consumer's brand equity (brand loyalty, brand awareness, brand associations, perceived quality), In order to stimulate the consumer's purchase intention. Hope that through this research to understand, reinvestment hotel perfor-mance whether because of the company's brand equity and promotion, as the company's future strategic brand management of reference is.
| Identifer | oai:union.ndltd.org:TW/104PCCU1742007 |
| Date | January 2016 |
| Creators | Yu-Chi Lin, 林郁婍 |
| Contributors | Yen-Ku Kuo, Tsung-Hsien Kuo, 郭彥谷, 郭宗賢 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 96 |
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