碩士 / 世新大學 / 國際廉能治理碩士在職學程 / 104 / For airlines business, branch office is at the frontier providing data and analysis from local point of view as well as to maintain business operation in terms of sales, marketing, reservation, ticketing and airport operation for head office in the designated market. As business unit, branch office is in charge of fulfillment of revenue target and implementation of standardized services in which independence in business strategy is required. To be delegated, branch managers could take actions in time which benefits the branches surviving in highly competitive markets. Therefore, in order to pursue efficiency and productivity, and enforce governance simultaneously for branches, head office shall measure and quantify necessary delegation being authorized to its branches under theoretical and practical concepts.
The study is aimed to research the influences in sales delegation to the performance by branch office from agency theory and delegation management perspectives through in-depth, semi-structured, interviews with managers from four foreign branch offices in Taiwan.
Based on the research finding, the major outcome could be concluded as following:
1. Delegation is the incentive for branch managers to pursue better performance because they are respected and “Responsibility” in return matched with Agency Theory and Maslow’s Esteem need (self-interest being satisfied).
2. Delegation is highly encouraged because it provides efficiency and independence in decision making and negotiations.
3. Service-orientated business or companies require delegation to response or fulfill customer’s demand in time.
| Identifer | oai:union.ndltd.org:TW/104SHU01573003 |
| Date | January 2016 |
| Creators | WANG, MU-FAN, 王慕凡 |
| Contributors | YEH, I-JAN, 葉一璋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | en_US |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 61 |
Page generated in 0.0019 seconds